The Nota team (formerly Dial Up Digital) and I have spearheaded Lyrical Lemonade's digital initiatives by designing and developing their web platforms. This partnership began in 2017 with their primary blog, which, at its peak, attracted over 250,000 monthly visitors. Since then, our relationship has evolved to encompass technical responsibilities within their other businesses including the annual Summer Smash music festival.

I have made contributions to both design and development over the years. In 2020, I led efforts to optimize the performance of the Lyrical Lemonade website, resulting in a 40-fold increase in the average Lighthouse score, from 2 to above 80.